Versiti is a fusion of donors, scientific curiosity, and precision medicine that recognize the gifts of blood and life are precious.We are home to the world-renowned Blood Research Institute, we enable life saving gifts from our donors, and provide the science behind the medicine through our diagnostic laboratories.Versiti brings together outstanding minds with unparalleled experience in transfusion medicine, transplantation, stem cells and cellular therapies, oncology and genomics, diagnostic lab services, and medical and scientific expertise. This combination of skill and knowledge results in improved patient outcomes, higher quality services and reduced cost of care for hospitals, blood centers, hospital systems, research and educational institutions, and other health care providers.At Versiti, we are passionate about improving the lives of patients and helping our healthcare partners thrive.
As a blood bank, it can be difficult to reach different groups while constantly looking out for untapped donor pools. We aimed to create brand awareness and recruit a diverse group of blood donors.
Foureva Media created a podcast series to celebrate diversity and increase blood donations. Through branding and a targeted strategy, we produced and distributed a podcasting campaign to build a new community of donors.
828 New Users on landing page
from The first season
Increased Brand Awareness
in diverse communities
2,759 Page Views in 4 months
Created 48 pieces of micro-content with diverse thought leaders in the community